Anna was born in 1983 in Småland and became an entrepreneur at the age of 18. She is a serial entrepreneur and runs several companies. Further back she was a table tennis pro in France and Germany and also a Swedish champion, but today she mainly works as a designer, artist and writer. Anna has written ten books so far. She also designs products signed by her own brand “by Benson”.

Up to now she has started seven companies including Smålandsgran which she founded together with her younger brother. It’s the leading business of e-commerce in Sweden regarding Christmas trees. During Christmas she frequently appears in media talking about Christmas trees and how to care for them. She has been an expert in the field of Christmas trees and strawberries from when she was a young girl born and raised at the farm in Småland. She is also part-owner of Benzer Publishing, a publishing house which, among other, gives out the book EATSweden.

Besides her entrepreneurial work she is also a lecturer and a prominent fighter against cancer. Her engagement started when she fell in love with a woman who was diagnosed with breast cancer and later on passed away due to the disease. The despair Anna felt, not being able to help her partner, converted into willpower. She is ambassador for The Pink Ribbon and The Prostate Association, has founded and hosted sixty episodes of the podcast Cancerpodden and written Rosa and Blå kokboken I and II (all four elected “The world’s best cookbook”). Anna has raised approximately four million SEK for cancer research through her campaigns.